Bling in Weird Portland, OR

What does the word weird mean?
Webster states “of strange or extraordinary character".
Weird in this case means unique.

http://www.keepportlandweird.com/
Keep Portland Weird is about supporting local business in the Portland Oregon area. We want to support local business because they make Portland stand out from other cites and make it a more unique place to live. They do this by providing consumers a wide range of products that represent the different cultures that make up Portland. Local business also have pride in our city and are driven to make Portland a better place to live and enjoy.