I have an old memory that is one of the few that hasn't faded with time. When I was about 12 years old, I had a friend who used to wear a t-shirt from the local hardware store. Back when we had hardware stores, but that is another story. On the front of that shirt was the name of the hardware store. On the back it said, "For a good screw call!" With the picture of a screw underneath.
The things a little boy never forgets!