the milk of human blindness

Yuko told me that this company were the biggest supplier of milk in Japan then it was discovered that they weren't storing the milk below regulation temperatures so there developed a mass consumer distrust of their products. She told me this after I bought it but I probably would have bought it in any case as I'm English and we like to support the underdog. And I like warm milk. And I've never trusted anyone anyway, in fact I reckon the whole story was made up by one of their rivals.