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Mass Observation - brands - MOP08

2011.05.02
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a heterogenous jumble of branding: a well-known make of camera, taking its name from the home of some deities, thereby suggesting excellence from on high, a trend in the naming of goods that's now perhaps passed with the generation who are no longer "classically" educated - remember "Ajax", the popular lavatory cleaner -, though the gods who lived on Olympus came after the ones which are referenced in the image; each of the gods both Egyptian and Greek were "branded", representing attributes and skills, an association still present in modern language, "mercurial", "saturnine"; the holder of the camera is a visitor to London, a much branded city; she is photographing the Gayer-Anderson cat, once branded as sacred to the gods, now a potent brand symbol for the British Museum; the museum, although always interesting to visit, is in part an ambiguous front end of colonialism and acquisition ...


Other participants for today can be found by browsing the tag mop08.
3 Comments
????? Interesting!
????? · 2011-05-03: 07:49
gonia I like this very much, thanks for information.
gonia · 2011-05-03: 11:02
ilikethat great post for this month's theme
ilikethat · 2011-05-03: 22:32
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Tagged: mop08
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