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Reason to Design... #135:
“…TO MAKE THE TOUGHEST BIKE ON THE BLOCK”
If someone mentioned JCB, you might be forgiven for conjuring up images of building sites and scaffolds in the back of your mind. However, Tom Bull from Coventry University’s Transport and Product Design course believes he can change all of that. He has created a completely new market for JCB with his new eco-powered enduro off-road bike design. Tom says: “It has been designed with the visual identity of JCB in mind to show the durable and robust nature that JCB product portray.” Tom’s concept is on show in the Coventry ‘Re/action’ show in the UK..
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