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Reason to Design... #136:
"...SO WE CAN DRIVE ALPINE GEAR"
POC are an alpine sport brand who produce performance led products with a strong graphical identity. In this project Philip Graham Woodman, a Transport and Product Design student, explores the idea of extending the POC brand architecture by designing an off-road coupe/crossover interior so the driver’s adrenaline seeking lifestyle continues off-piste and onto the mountain roads. To Find out more about Philip’s project see the
POC multimedia design magazine here. His work is currently being exhibited at the ‘Re/active’ show being held by Coventry University.
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