Ever since Stuart Vevers debuted his first ready-to-wear collection for Coach at New York Fashion Week in February, the label has been full steam ahead with a brand repositioning that replica louis vuitton it hopes will take it in a more fashion-forward direction. On Thursday morning, Coach gave its investors a full (four-hour long) rundown of the specific ways in which it's hoping to pull off the revamp, which will be put to the test when Vevers' designs hit stores in September. According to cheap soccer jerseys CEO Victor Luis, "modern luxury" is the concept at the heart of Coach 2.0. It's one of those vague brand terms, so defining it is something of a workaround. "Modern luxury" stands in contrast to the "accessible luxury" that Coach currently embodies. It's not about copying European luxury houses or jacking up prices. It's about (Luis's words) "quality, craftsmanship and the lasting relationships we establish with consumers." Got swiss replica watches that? Hope so. The change is going to be most apparent in Coach's North American women's accessories business, which Luis notes has failed to keep up with changes in the market. Above all, Coach is now about leather, not stacks of "C" logos. Still, Vevers says that a lot of Coach's "codes," or signature design details, will carry over into the new bags. That includes the metal turn lock closure, hang tags and horse and carriage longchamp outlet online logo. Vevers wants the new Coach to be "cool and un-elitist" with a level of functionality, a promise on which the new leather goods do seem to deliver. Add in the designer's well-received Fall 2014 collection and a Steven Meisel-lensed campaign slated to drop in September, and the odds of Coach establishing some measure of true fashion cred are looking pretty good.