Dell to Address Exciting Opportunities in Consumer Segment in the Philippines
Announces new range of products to be available through retail partners
PHILIPPINES, April 10, 2008 – Dell announced today the launch of its award winning XPS and Inspiron laptop computer systems for the rapidly growing consumer segment in the Philippines. In a dazzling display of colors and artistry – depicting the vibrancy of its Consumer Brands – Dell officially stamped its arrival in the Philippine Consumer Market.
For the first time in the Philippines, Dell will be offering its consumer brands to customers through retail partners all over the country; thus, enabling hundreds of thousands of in-store computer buyers to experience first-hand the beauty and power of Dell XPS and Inspiron Brands.
To start their foray into giving the consumers the best choices in personal computing, Dell will offer the award-winning XPS M1330 and the Inspiron 1420 laptops; and the Inspiron 530 and 530s (slim-build) desktops.
“This is an important initiative for Dell and a great way for us to connect with the Philippine customers we may not have reached in the past,” said Barry Bunyi, Country Manager Dell Philippines. “We have had strong success in the corporate segment and the time is right for us to allow the general populace to experience what Dell has to offer.”
Speaking at the occasion, Mr. Toru Matsuura, Marketing Director for ASEAN and Emerging Consumer Group, Dell, said, “We are making investments to succeed. Our ambition is to provide great technology, great service and great value to customers across all segments; if we do that and do that well, customers will make us #1 in the Philippines very soon.”
“Consumers are increasingly becoming sophisticated in how they buy and use technology, and we are confident we can deliver the special Dell experience together with our Retail Partners,” he added.
Across ASEAN, Dell products are now available in Malaysia, Singapore, Indonesia and Thailand. The expansion plan will cover Vietnam in the coming months but one thing is for sure, Dell is giving the consumers the choice.
Dell recently announced relationships with Courts in Singapore, Fosa and Tech Asia in Malaysia, Com7 and PowerBuy in Thailand, Gome in China, Bic Camera Inc. in Japan, Carphone Warehouse in the U.K, DSGi and Tesco in various parts of Europe, Carrefour in Europe, Best Buy and Staples in the U.S., and Wal-Mart in the U.S., Canada, Brazil and Mexico.
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