Mass Observation - Advertising - Product Placement

by Gillian May. 02, 2011 3982 views

One of the latest ideas of advertisers to make sure consumers see their products as often as possible is to subtlely place them in films and television programmes.

Advertisers in the US pay millions of dollars for this but until recently it was banned on British TV.

However, in February 2011 the ban was lifted so now paid-for references to products and services are permitted in shows produced in the UK, including soaps and one-off dramas.

Taking this to its natural conclusion, we may in the future see products placed in the most unlikely of places!

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There are 16 comments , add yours!
Helen Hooker 10 years, 2 months ago

Great find for the theme!

10 years, 2 months ago Edited
Darci 10 years, 2 months ago

well done!!

10 years, 2 months ago Edited
Anna-Marya Tompa 10 years, 2 months ago

good picture; some US shows on British TV have products blurred out which is a weird effect and often draws more attention to a product that you can recognise through the blur anyway

10 years, 2 months ago Edited
Paul 10 years, 2 months ago

Great edit...and neat idea for the MOP!

10 years, 2 months ago Edited
Thomas Thompson 10 years, 2 months ago

Well done

10 years, 2 months ago Edited
Bee 10 years, 2 months ago

This is a good one for MOP!

10 years, 2 months ago Edited
Michael Sakowicz 10 years, 2 months ago

Well said. Nice MOP.

10 years, 2 months ago Edited
Felecia Eby 10 years, 2 months ago

Excellent!!

10 years, 2 months ago Edited
Diane Davis 10 years, 2 months ago

Good thoughts for mops, nice shot, too.

10 years, 2 months ago Edited
Marsha 10 years, 2 months ago

Cool editing....really a great idea for MOP!

10 years, 2 months ago Edited
Alison May 10 years, 2 months ago

interesting and good post, nice photo

10 years, 2 months ago Edited
Gerd Korts 10 years, 2 months ago

Marjorie made the point :-) great shot and thoughts

10 years, 2 months ago Edited
Jarvo J 10 years, 2 months ago

Knowing how strong Coke are on point-of-sale promotional activities, I'm surprised they haven't put a vending machine by the gate.

10 years, 2 months ago Edited
Roger 10 years, 2 months ago

excellent MOP post

10 years, 2 months ago Edited
Gonia 10 years, 2 months ago

strange view! what people can invent!

10 years, 2 months ago Edited
Patricia Gonzales 10 years, 2 months ago

That's cool!

10 years, 2 months ago Edited
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