A few years back I was working with a fashion boutique in Southern California. The photoshoot concept was to show the evening ware that is confident and comfortable in the same evening. I chose the golden hours to set the tone of the image. So, you get a mood board, drop your concepts onto it. Find location, model casting call/selection. Be vary selective on who you choose to showcase in your project. Depending on the time of the day you will have your various versions of natural light. 7:30p.m. the photoshoot begins. Let the light fall onto your subjects, not force light onto them.
On Location Photography
by Ron Morales October. 26, 2017 688 views
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