In 2018, Statista's latest estimate value of the Jewelry industry to be estimated at 50.91 billion annually. Thousands of creative variations of medium, colors, sizes and designs are created each year to reach the demand to cater to each individual identity.
Thousands of jewelry designers compete every year to become the next best thing. There are only a few that turn there brand into one of the most unique wild and funky styles that transcend through the hollywood industry.
From the East Coast and now living on the West Coast, Emily Hoppe owner and designer of "HOPPE JEWELS" had a unique incident that inspired her to launch her very own unique jewelry line in 2011. The impossible happened one day when Emily had her home burglarized in Atlanta, Georgia. Thieves stole over 120 pieces of jewelry, (necklaces, bracelets) and left her with absolutely nothing.
Instead of sitting around in sorrow, Emily made a conscious decision to turn the burglary incident into a positive experience as she refocused and began thinking of fresh new ideas and styles to create her very own one of a kind custom jewelry masterpieces. She didn't waste anytime, within a 4 day period she created her website (www.hoppejewels.com), business cards and the rest is history.
The first Celebrity to wear "HoppeJewels" was Actress Kristen Renton from the hit Netflix Series, "Sons of Anarchy".
Q: How is your product different than other jewelry designers?
A: Although there are other jewelry designers out there, some copy other pieces, which has happened to me actually personally. I never copy anyone else's work. I usually only make one of each piece, so it's authentic and truly "original". If someone requests a custom personal order, I can do that as well, but I try to make only one of each piece. I just didn't like hearing "Oh, I have that same bracelet" I want people to feel special no matter what their budget was."
Q: At what moment do you recall, "I am going full time with jewelry production?
A: "I never intended to create a company, I just wanted to make something I could afford, since I was robbed and only bought 2 overpriced $60+ bracelets. I started making some for others and thought that's it...I'm done.
Then when other celebrities started emailing me personally and asking if I would do "men's" fashion jewelry. I said I would, then it all just exploded. I was entered in the Martha Stewart's Style Contest and made it to the Top 5 for Style/Jewelry category. I started seeing celebrities wearing my jewelry on stage like Long Islands comedian, Lynne Koplitz from "Comedy Central Presents" who was on televisions "Joan & Melissa Know Best" on WE Television Network. I realized maybe I could keep going!
One celebrity said that, "I should mark up my prices now that so many celebrities are purchasing my jewelry." I would never do that, because I want everyone in any price range to be able to afford my pieces. I always stick to $30 and some maybe a few dollars more depending on stones if it's sterling silver for custom work.
One client asked me why he bought a bracelet for $400 and realized I could make him the same one for only $30, "It's because they're ripping you off to be honest. They're all the same gemstones, and people assume because it costs more money that it's a better quality, when in fact it's simply not true. I just don't rip people off plain and simple. There in lies the difference in my company", said Emily.
Q: Do you work with foundations, charities...etc?
A: "Yes, I try to get involved with as many charity events as I can. If I cannot be there in person I usually send some comp'd jewelry pieces, usually w/ that organization's "colors" and let them auction them off to help build donations.
I have done numerous cancer bracelets because I have friends who have had breast cancer and ovarian cancer. I do orange bracelets for the past couple of years for MS, and RSDS, and Purple pieces for Alzheimer's. Anything involving children's charities are close to my heart as well."
(Contact Us on my Hoppejewels.com website for more charity inquiries)
Q: Why do you think celebrities and recording artists love to wear you creative pieces of jewelry?
A: "I think they "KNOW" I hand make each piece myself, I don't have interns or employees. I can usually make something in any color they want if they don't see something on my website. I will do my best to find what they are looking for."
Q: What would you like potential clients to know about you?
A: "I use semi precious gemstones of all colors, and use the best quality I can find. I actually have found nothing suitable in California, so I get my stones shipped from my old representative instead in another state. If your piece ever breaks and you can find the beads, I will personally remake it at no extra charge just include $5 for S&H to mail it back to you. I know that your word is your bond and I take that very seriously. I wouldn't make anything I would not wear myself. I have made pieces for a 1 year old and a 97 year old...there is no age or size restriction. I can custom make any size. I have always had a larger size wrist and could never find anything cool to fit, so I wanted to also make sure I could make pieces for "all sizes."
Q: Who would you want to wear your jewelry?
A: "I worked in the radio industry for several years and wish I was making jewelry back then, who knows where I would be now. But I have done a lot of grassroots marketing on my own and have managed to reach some of my fave artists already, such as Queen Latifah, 3 Doors Down, Donnie Wahlberg, Jack Johnson, 50 Cent, Zac Brown & Salt n Pepa etc. I would love to have people like JLO, Leah Remini, Demi Moore, Drew Barrymore, Cameron Diaz, Madonna, Channing Tatum & of course the Iconic Oprah Winfrey, maybe she'll put Hoppe Jewels on her "Favorite Things List" someday!"
Q: How long does it take you to make a typical piece?
A: "Once I know exactly what gemstones I am using I need to figure out the pattern so it's even, then I can usually create pieces fairly fast. I like to finish pieces and try to ship them out as fast as possible. Nothing like buying a product and having to wait weeks for it, so I like to get them to my clients as fast as possible. I have done metal wire toggle pieces that can take longer because they're much more intricate, and necklaces usually take more time because of the length and making sure it's laid out correctly."
Q: Where can people find you?
A: "I have an official website that you can purchase via paypal (or Venmo, just email using "Contact Us" and we can do it that way. Anyone can also use Credit Card or Cash/Check they just have to email me for more info. at Hoppejewels.com"
When you find yourself interested in these one of kind unique, funky pieces of jewelry, you can find out more information at www.hoppejewels.com.