FASHION EDITORIAL 2019 - "THE POWER OF CHANEL - CELEBRITY/ FASHION PHOTOGRAPHER: RON MORALES - HAND BAG: CHANEL COLLECTION.
FASHION - For decades handbags have a been a powerful part of an individuals inspiration for their personal identity. The fashion industry has known all over the world has capitalize on the power of the handbag from companies like chanel, michael kors and every other major brand out there, throughout the decades.
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WHY YOU HAVE TO OWN THAT ONE!
As the birth of womens independence at the end of world war II, the handbag became a foundation of independence for women during the time in our history. Women owned bank accounts, vehicles and property that signified independence and solidified individuality during a general male dominated era. Handbags became a personal private sanctuary that became a women’s best friend!
“The great advantage of handbags is you don’t have to worry about gifting the wrong size. It’s always the right fit!”
The business of handbags had quickly had a strong hold in the world of fashion. Accoring to the Global PVC handbag market growth census, “selection, color, style, patterns and straps, the handbag became from ready wear to icing on the cake, the handbag has always been a must. Millions of styles, colors and designs—how can we choose?”
Women who find themeselves playing it safe selecting their fashion style, tend to frequently purchase a handbag that allows them to stand out amongst society. While forking out hundreds and even thousands of dollars for asthetics, the handbag technically doesn’t do anything more than a grocery bag can do.
“Along with showing off personal taste, a handbag suggests economic prosperity and acts as a soupcon of the childhood security along with showing off personal taste, a handbag suggests economic prosperity and acts as a soupcon of the childhood security blanket.” - Businesss of Fashion
High end designer brands have known this philosophy for decades. They produce handbags with the finest details and materials that draw a high end value to the consumer, then present them under a spot light in their storefronts windows, suggesting that it’s only for you.
Every season fashion brands are inspired to create and introduce the latest and greatest iconic handbags every winter, spring, summer and fall to fit the needs a purpose of the perfect handbag for that particular season.