Weekly Theme "Prime Lens" | Relaunch (Announcement), Help, Feedback.

Blackened Cajun Mayo

  • Posted June 4, 2008 by Dadlak in Various. Viewed 3929 times

  • This is a migrated legacy post. Image resolution is low. Info

My daughter and I are puzzled by Burger King's promotion of their use of “blackened Cajun mayo” in the new “Indy Double Whopper”.

As a cooking technique, blackening usually means that a substance (fish, chicken, beef) is coated with pepper and seared on a very hot surface. How this could be done with mayonnaise is a real mystery.

Another mystery is how Indiana Jones has anything to do with Cajun culture.

Marketing is so much fun!

Join the conversation!
    Login or Signup using following options to comment Login or Signup below to comment
    Login Sign up

    There are 6 comments, add yours!

    • # Marco Stefano Vitiello

      [b]damned "marketing consultant"!!! love Indy, love burgers, cannot stand this kind of falsification!!!
      great funny post, there is always something to learn :):):)[/b]

      2008.06.05 Edited Reply Cancel