Claunch, on NM-55, is a tiny settlement that took its name from L.H. Claunch and his Claunch Cattle Company, whose headquarters were nearby. While Mr. Claunch agreed to lend his name to the town, he was opposed to doing the same for a saloon that was suggested but never opened.
The community of Claunch in the 1910s and 1920s underwent a pinto bean boom, but it is almost a ghost town today. There was once a homestead on every 640-acre section in the area, but by the late-1960’s it was more like one homestead for every 20 sections, and only six or eight close-knit families in town.
The local Post Office is still in operation and doubles as the library and community center.
New Mexico Magazine published a beautiful story about Claunch and interviewed some of the people who still live there.