Elida, population 183, is a town on NM-70. The late philanthropist Addie Peed Swearingen grew up in Elida and lived on a ranch there from 1960-1979. Another notable Elida native is former Texas Tech Red Raiders baseball coach Larry Hays. Of the three churches in town, only one, the First Baptist, is still used.
A snapshot of modern life in this community can be seen on their Facebook page, which includes posts for community baby showers and holiday celebrations.