Mass Observation - brands - MOP08

  • Posted May 2, 2011 by Anna-Marya Tompa Viewed 1242 times
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a heterogenous jumble of branding: a well-known make of camera, taking its name from the home of some deities, thereby suggesting excellence from on high, a trend in the naming of goods that's now perhaps passed with the generation who are no longer “classically” educated - remember “Ajax”, the popular lavatory cleaner -, though the gods who lived on Olympus came after the ones which are referenced in the image; each of the gods both Egyptian and Greek were “branded”, representing attributes and skills, an association still present in modern language, “mercurial”, “saturnine”; the holder of the camera is a visitor to London, a much branded city; she is photographing the Gayer-Anderson cat, once branded as sacred to the gods, now a potent brand symbol for the British Museum; the museum, although always interesting to visit, is in part an ambiguous front end of colonialism and acquisition …

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