In this crazy world of social media, we often get sucked into the cookie cutter ways. We see what others are doing, how many likes and followers they are getting and we want to have the same. But why?
I know many photographers that have very few followers on social media and yet have a thriving business, good incomes and good lives. They are loved and respected in their chosen field. I even know photographers who do not even have any social media and rely on their email inbox, website and word of mouth to generate business.
If you enjoy the social media buzz, the chase, the competition of it all - then cool bananas. Go forth and enjoy!
I believe that social media is a great way to showcase your work, record your progress through the years, a tool to network with others and potentially get more clients.
But I have to be honest, in the many years that I have been in business, I have received very few new clients via social media. 98% of my business comes from referrals and people that I meet in day to day situations. People want to connect with people. Yes computers are wonderful things, they do so much for us but people want to deal with people.
Finding a photographer can be very stressful, so meeting a potential new client over a coffee is a great way to get to know each other. A great way to see if your visions are in sync and a fabulous way to gain a new client and friend.
I believe that if you want to be a great photographer - concentrate less on what amazing equipment to buy, how many likes you have on a particular photo (which is sure to be forgotten in the next 60 seconds). Focus more on your craft, yourself, your internal skill set, your knowledge, your support network, your people skills and your communication skills.
Don't follow the rest. Follow your OWN passion, follow your OWN art form, be an artist which is what a photographer actually is - we may play with light using our cameras but we are still artists. We all see things differently so follow your own path. Whether it is macro, black and white, abstract, up side down - do what makes YOU happy. Be the best version of yourself as a human and photographer.
Some people may not like your art but many will. Be true to yourself. Treat yourself and your clients with love and respect, and people will continue to refer you to their friends, family and colleagues. Treat all your clients and potential clients like VIP's, they all deserve it. Continue to love what you are doing and people will flock towards you, your positive energy and your passion for your craft.
"Believe in yourself, trust yourself and always give the best of yourself." - Ricardo Housham