Mass Observation (VII): Why not try tossing over your favourite breakfast cereal?

by Jarvo J May. 08, 2011 7549 views

Packaging is a very important part of the marketing mix. As well as keeping products safe and clean until ready to be used, it can inform people about product contents and use. It can be used to create desire and to promote complimentary products.

With regards to foodstuffs, the serving suggestion has become a very important part of the packaging for many products. In some cases this can extend to publish whole sets of recipes.

Not all serving suggestions are as helpful as they may at first seem though. There are numerous examples of packets of nuts containing the familiar warning “may contain nuts”. Many other seemingly useless snippets of information adorn our supermarket shelves.

My favourite serving suggestion is one that has been widely reported on the internet and elsewhere. I've never seen a picture of it, or eveidence that it is true, but it amuses me so much that I like to pass it on regardless of whether there is any truth in it or not.

Apparently Sunmaid Raisins used to carry the serving suggestion, "Why not try tossing over your favourite breakfast cereal"? Good question, why not indeed? Well for starters, I don't think Dr Kellogg would approve very much!

Photos: Splashes created by tossing raisins into a bowl of milk.

EDIT: To see something absolutely fascinating, please click on the YouTube link that Larry has kindly posted.

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Helen Hooker 9 years, 5 months ago

Great work - how many raisins did it take to freeze the moment?! ;-)

9 years, 5 months ago Edited
Ricardo 9 years, 5 months ago

I must say, how much patient must I be to do something like this? LOL

9 years, 5 months ago Edited
Mikkal Noptek 9 years, 5 months ago

Great

9 years, 5 months ago Edited
Gonia 9 years, 5 months ago

I watched both - your pictures and on youtube - both AWESOME! Jon you are really great! congrats!

9 years, 5 months ago Edited
Eiram Marie 9 years, 5 months ago

AMAZING!!

9 years, 5 months ago Edited
Gregg Maretka 9 years, 5 months ago

These are really amazing !!!

9 years, 5 months ago Edited
Péter Somogyvári 9 years, 5 months ago

Fantastic shots. Alan's Psychadelic Breakfast [i](Pink Floyd)[/i]

9 years, 5 months ago Edited
Becky Brannon 9 years, 5 months ago

Love the splashes!

9 years, 5 months ago Edited
Anna 9 years, 5 months ago

I love your observations, they are both humorous and interesting. Nice pics on that :)

9 years, 5 months ago Edited
Snowpie 9 years, 5 months ago

GREAT!!!!

9 years, 5 months ago Edited
Lis 9 years, 5 months ago

beautiful jon, I love it. I want to learn this someday:)

9 years, 5 months ago Edited
Michael Sakowicz 9 years, 5 months ago

It does a body good [and photography too!]

9 years, 5 months ago Edited
Larry Nelson 9 years, 5 months ago

Cool shots, Jon! I just saw a [url=http://www.youtube.com/watch?v=cNI-LIVs-to]Utube post[/url] like this that was by The Slo-Mo Guys who were shooting at 5,000 frames per second, and the two minute video was actually 6/10 of one second!

9 years, 5 months ago Edited
Marsha 9 years, 5 months ago

Beautiful shots!! Never knew milk could look so good!!!

9 years, 5 months ago Edited
Jacki 9 years, 5 months ago

These are incredible, Jon!

9 years, 5 months ago Edited
Brian 9 years, 5 months ago

Wow, cool splashes. Adding #6 to my favorites.

9 years, 5 months ago Edited
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