by Jeff Cornish April. 06, 2014 4823 views

The Highway Beautification Act of 1965, which sought to restrict the vast number of local advertisements that were being placed near highways, exempted Mail Pouch barns since they had been deemed historic landmarks.

Initially, barn owners were paid between $1 and $2 a year for the advertisement, equivalent in 1913 dollars to about $20??$40 today. But more importantly, they received a much desired fresh coat of paint to preserve the integrity of the wood.

Mail Pouch painted their message on one or two sides of the barn (depending on viewability from the roadway) and painted the other sides of the barn any color the owner wished. Many of the barns were repainted every few years to maintain the sharp colors of the lettering.

The program lasted from 1890 to 1992

source: wipipedia

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John Wright 7 years, 1 month ago


7 years, 1 month ago Edited
Brenda Nelson 7 years, 1 month ago

(We used to get my 101-yr old granny a box of Bee's Wax "chew" each year for Christmas - by her request!)

7 years, 1 month ago Edited
Brenda Nelson 7 years, 1 month ago

Incredible image and interesting info! I never knew....

7 years, 1 month ago Edited