Let me start by saying this is not a product advertisement. I thought this item would be the simpliest way to express "surprise" in a photo without a person. There are several surprises within this blog...
Launched in 1974, there have been over 30 billion surprise (Kinder) eggs sold worldwide. (*1).
Children go absolutely crazy for these eggs. They rip apart the wrapping and often ignore the chocolate and go right for the yellow capsule to see what is inside.
For years I sent my nephews an Advent Calendar with each day a different egg. My brother said the entire package is destroyed on the first day - they rip open every window to get at the eggs.
I was surprised when I opened a Ü-Ei (as it is called in German) for this photoshooting after so many years. I was surprised by the digitalization of candy: in addition to the plastic toy there's now also an "app" included.
Finally, here's a fact which may surprise you:
In USA children are allowed to use real .22 caliber guns (*3) but are not allowed to have the chocolate egg with a toy inside. The Kinder surprise eggs are banned from import and sales in USA.(*1)
Of course children cannot buy guns in USA, but they are allowed to use and possess them.
Please look at this photo series by An-Sofie Kesteley: http://www.ansofiekesteleyn.be/storie/my-first-rifle/ and this ad campaign: http://stimulantonline.ca/2013/04/17/childish-bans/