Christmas Sweater (348/365)

by Lee Santiva December. 14, 2019 230 views
Festive sweater in Germany

Festive sweater in Germany

My colleague from Canada was wearing this sweater at lunchtime in the office cafeteria this past Thursday. She said she bought it at the local department store nearby (in Germany).

I said: "Really? You got this sweater in Germany? A sweater with Merry Christmas written on it in English? This kitschy thing is being sold in Germany? She answered: "Oh yes, and the store had several different styles and colors related to Christmas".

Thus, the americanization and/or commercialization of holidays (and "fake" holidays like Halloween) in Germany continues. Regarding this topic you might also be interested in my blog Costume.

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Björn Roose 1 year, 5 months ago

You got my "like" (I wish I could give you more than just one smile ) for your critical approach to this whole phenomenon, Lee. I think it's actually the first time ever I see a text written by an American critical about the americanization (and calling it thus). You'll end up being an "old-fashioned" European if you keep up  like this. Just like me (with that difference that, of course, I've always been one) smile

By the way: the ugly "Christmas" sweater thing has reached Flanders too. I first saw it two years ago, I think, but now it's all over the shopping streets. Worse is the fact that some people are buying it ...

1 year, 5 months ago Edited
Lee Santiva Replied to Björn Roose 1 year, 5 months ago

Thanks Bjoern, I thought you would be able to relate given you are a fellow
Actually, I'm German. I grew up in USA but gave up that citizenship and with it a lot of cultural identity. It's a weird phenomenon which not too many people can relate to.

To the Europeans I'm American because I speak English with an American accent.
When I'm in USA I don't feel like I fit in anymore. 
Here in Germany my best friends are (former) Americans, probably because we share the experience of expatriation and assimilation.
I suppose that experience makes it more simple to see the massive impact of globalized commercialization/marketing - anything for more money.

1 year, 5 months ago Edited
Björn Roose Replied to Lee Santiva 1 year, 5 months ago

Maybe al this 'de-rooting' has made your real roots a little stronger then smile

1 year, 5 months ago Edited