In a country like India, all women are obliged by the state, religion, pop culture and whatnot.
Women cannot choose choices.
People (mostly in rural, remote areas of India) still don't believe in sending their girls to school. Some of them don't believe in getting their daughters educated... probably because she would learn and grow and give competition to 'men' which is again, unacceptable in this 'patriarchal society'.
The idea of an 'Ideal Woman' is quite simple.
(A modern family with a backward thinking..)
Women are allowed to work but are supposed to handle the household too, because if not, she isn't considered an 'Ideal Indian women'.
Every time she has stood up to question the society—she has been told to shut. This is how the 'male dominating society' works and has been working since centuries.
The 'pardah' or 'purdah' system still exists, mostly in rural parts of India. She is been told to stay within the 'boundary', behind the curtains, inside the room. Seclude yourself from public observation. Why? Because showing your skin, showing that you exist is a sin? and that will make you less than ideal..
An inch of skin, that can be seen between my top and jeans..grabs the attention of people around me. They call me a 'slut'. But the six inches gap between my blouse and saree is ignored. And wearing a saree makes me an 'ideal woman'.
Abuse your wife as much as you can and treat them as toys. Bardaash karo. Because if you don't, you aren't an Ideal Bahu.
"Khoob ladi mardaani, woh toh Jhansi waali rani thi", we have always been taught to fight like a 'man' and to sit like a 'woman'.
Taking examples of the Indian Television Commercials: we have always seen the man working hard and earning money, riding the bike, buying insurance. On the other hand, women in Maggie, Surf Excel (detergents) advertisements.
I remember visiting my aunt's place in Lucknow, where all the ladies in the house were smiling and laughing, imagining and discussing how an 'ideal' bahu for their sons would be; 'Tall and thin, fair skinned with long hair' and of course, one who fulfills their wish by giving them a baby boy.
Sadly, this is an image of an ideal 'bride'.
A country can only develop when we put a stop to such social/religious practices. That alone will ensure real respect for women. When women are progressing in every field, it is our duty to discontinue such practices. Only then, we can dream of a better world.
We expect a better society;
Tell your sons to respect women. Tell them that it's okay to wear pink and to wear skirts and to play with barbies. Tell them they can dance, gracefully. Tell them that it's okay to cry. And crying doesn't make them look weak. And that crying doesn't make them a 'woman'.
Tell your daughters to ride those heavy bikes and tell them to pay their own bills. Tell them to 'walk and fight' like a 'girl'. Tell them that they can be a rapper or a drummer! Tell them that it won't make them less ideal.