Imperfectly Perfect

by Tawanna Cullen September. 01, 2018 1286 views
Imperfect Produce

Imperfect Produce

Imperfect Produce! Have you tried it? When I saw the delivery boxes I thought, “It’s photo time!” I plan to take more photos of the fruits and vegetables so I can pretend like I’m Ed Weston or something lol.

What is Imperfect Produce? It’s something that helps me combat a pet peeve of mine, food waste! To describe it better, well... they are better at describing themselves, so here is a copy and paste from their website, and a link to get $10 for yours:

IMPERFECT PRODUCE:

More than 20% of the fruits and vegetables grown in America never make it off the farm because they aren’t perfect enough for grocery store standards. This results in billions of pounds of wasted produce every year. We’re talking about produce that is just as nutritious and delicious but looks a little different. With so many delicious fruits and vegetables going to waste, we decided we had to do something.

Imperfect Produce: Ugly Produce Box

Imperfect Produce: Ugly Produce Box

Imperfect fights food waste by finding a home for ‘ugly’ produce. We source it directly from farms and deliver it to customers’ doors for 30-50% less than grocery store prices. Our subscription produce box is affordable, convenient, customizable, healthy, and delicious. But Imperfect is bigger than just the box.

Imperfect Produce: Ugly Produce Box

Imperfect Produce: Ugly Produce Box

By eating ‘ugly,’ you’re helping build a more sustainable and effective food system. You’re helping fight food waste. You’re ensuring farmers are rewarded for their full harvest with less wasted land, fossil fuels, and water. You’re improving access to healthy food. You’re creating fulfilling careers for employees. With every bite into a misshapen apple or crooked carrot, you’re helping shape our world for the better.

Imperfect Produce: Ugly Produce Box

Imperfect Produce: Ugly Produce Box

In a world obsessed with perfection, we’re here to show the beauty in imperfection. We’re here to make a statement that our differences are what make us beautiful. We invite you to join our community and help us build a less wasteful world that’s as beautiful as it is delicious!

Imperfect Produce: Ugly Produce Box

Imperfect Produce: Ugly Produce Box

Imperfect Produce: Ugly Produce Box

Imperfect Produce: Ugly Produce Box

If you can copy this link Imperfect Produce You could have $10 to shop and create your imperfect box.

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There are 5 comments , add yours!
Nicole Johnson 1 year, 1 month ago

Thanks Tawanna I'm going to definitely look into this. I love fresh veggies and enjoy cooking. I didn't even know this company existed.

1 year, 1 month ago Edited
Tawanna Cullen Replied to Nicole Johnson 1 year, 1 month ago

You are very welcome! I hope this company expands into all areas. It’s such a great idea and I certainly appreciate the price break for imperfect produce!

1 year, 1 month ago Edited
Andi Saw 1 year, 1 month ago
Comment was removed by admin
1 year, 1 month ago Edited
Tawanna Cullen Replied to Andi Saw 1 year, 1 month ago

I'm glad to read this! Hopefully, we can all be mindful in our own way about food. I saw a clip from a documentary about how much food is wasted and I was shocked. They literally had a dump truck pushing all the thrown out food. Some of it was fine and good to eat!

1 year, 1 month ago Edited
Antonio Gil 1 year, 1 month ago

Who dares to call this produces "ugly"? It's incredible what is happening in this world. Eye opener post my friend

1 year, 1 month ago Edited
Tawanna Cullen Replied to Antonio Gil 1 year, 1 month ago

lol Right? Ugly! No way! We all have blemishes and that's part of our individual beauty, including food. I'm glad its an eye-opening post! I want to do good in the world :).

1 year, 1 month ago Edited
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